Speaking with Reuters, EA Executive Chief John Ricitiello said that while Tiger’s spot as the face of the golf series isn’t in jeopardy currently, the star is definitely on watch. If Tiger were to rebound from his recent stint of bad luck, EA would be more than happy to continue the relationship, but Ricitiello has to be realistic about the situation stating:
As Tiger continues to struggle, the value of his image only continues to dwindle. Sales have suffered so much that John Daly thought he was fit to challenge Tiger’s reign as king.
The real question here is why is EA threatening Woods? No matter how low he goes on the totem pole of golfers, Tiger will continue to be the most recognizable player on the PGA Tour. Perhaps we could see a world where Tiger and EA’s relationship boils down to the game being called Tiger Woods PGA Tour, but instead of Tiger’s image we see the latest golf star on the cover. Either way, Tiger is far from being banished from the minds of the general public. Until that day comes, Tiger should be safe and sound.
Can you imagine a world where Tiger Woods PGA Tour is not the go-to golf game? Do you think that Tiger should continue as the namesake of the franchise ala John Madden?
Source: Reuters
