IGN’s Andrew Goldfarb spoke to Nintendo of America’s president and COO Reggie Fils-Aime recently, and Goldfarb took the chance to bring up Sony’s announcement. Reggie explained that not only will Nintendo be attending the event, but it’s a priority for the company.

Reggie went on to say that the company’s mentality revolves around innovating a new way to send a message to their audience at the event.

Reggie and Nintendo feel that all eyes are on E3 during that week, and to miss out on that opportunity could possibly set a company behind in their attempts to reach their fanbase with new content.

IGN’s interview with Reggie includes some insights into how they mold their yearly presentations and has some great images of some of those special booths that were talked about earlier. Give it a look here.

What do you think about Reggie Fils-Aime’s comments? Is E3 still an important event that gaming studios and publishers should attend? Let us know in the comments below, and be sure to stick to Sportskeeda for all of your gaming news!

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